Sunday, 22 June 2014

Benefit/They're Real Push Up Liner & Remover

Say hello to the game changer. 

Benefit's latest campaign is all about teaching women worldwide that applying your liner is #criminallyeasy I adore the prison theme Benefit have focused on for this campaign as the orange and black packaging ties in beautifully with the 'They're Real' packaging, something that Benefit never cease to get spot on, and you know I really enjoy sleek packaging and eye catching design, Benefit always get these things so right. 

This fool proof liner pen has been in development for 5 years, and they have worked really hard to bring a product that excels in the land of liner. The team at Benefit have looked at liners over the years, the gel liner pots, the pencils, and the tip liners and the end result is this, a world first, this lash hugging pen features a revolutionary AccuFlex™ tip, meaning fool proof application ,even in the back of a cab on the way to that all important event.

Its the tip that really makes this product so special, it consists of a 'soft custom angled tip' allowing you to draw an easy line even on the curved surface of the eyelid, the 'flat wide guard' gently pushes your lashes aside  allowing you to really get in along the lash line, and finally the 'wide base' which aids in a steady application. This concept allows for greater control and stability in application, which in turns means your far more likely to obtain a much more precise result.
Just like the best selling mascara in the range this has incredible staying power, it really doesn't budge when it's been applied, it wont flake or dry out and stays colour true all day long. The matte finish  of the liner looks so sleek and really professional. 

Of  course with staying power usually means painful removal, but Benefit even have that covered, the other new addition to the 'They're Real' family is the 'They're Real' Remover, this is a really creamy formula and it makes light work of dissolving the liner and the mascara off the eyes gently but very effectively.
The release date for this one hasn't yet been announced but keep your eyes peeled as I'm sure it wont be long!

With a whopping 30,000 people on the waiting list don't miss out on this sure to be a sell out liner, head over to Boots.com right now, or head over to the Benefit websiteYou'll want, ok you'll need all three
'They're Real' products in your life so don't even try and choose one at a time, a girl's gotta treat herself right?! 

Carnaby Street's Benefit Boutique will have this on sale first on the 26th of June with it hitting nationwide counters on the 27th of June. It's already causing a huge revelation in the beauty industry, don't miss out on this one. 

Benefit 'They're Real' Eyeliner Push Up Liner £18.50
Benefit 'They're Real' Remover £14.50
Benefit 'They're Real' Mascara £19.50 

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