Sunday, 12 May 2013

Bio-Oil Skin Confidence Campaign & **Giveaway**

Every body has a story to tell.

Stretch marks from your beautiful baby, a scar from an operation?

What ever your 'skin story' is, I would love to hear it. 

I am currently working alongside the lovely people at Bio-Oil, and helping to raise confidence to love the skin your in.

As a nation we are so self-conscious about skin issues like scars and stretch marks, that we keep them bottled up and don’t even discuss them with our closest friends and family.

Part of the problem is that many women don’t realise how common they are.  Just one in five believes everyone has them with many falsely believing they are the only one with skin blemishes.

Research carried out by skin specialists Bio-Oil reveals the reassuring reality – on average every woman has three scars and nearly half (43%) have stretch marks somewhere on their body whether from puberty, pregnancy or weight gain.

To help women feel more confident about their skin, Bio-Oil is using our love of social media to address these issues by encouraging women to share their Skin Stories on Facebook and Twitter.  The campaign aims to demonstrate to women how common these issues really are whilst also encouraging them to celebrate the often amazing stories behind them and what they represent in the story of their life, such as becoming a mum, surviving an illness or accident or falling off your bike as a child.There are over 33 million Facebook accounts and 10 million Twitter users across the UK, However, despite the fact that as a nation we’re used to sharing every aspect of our daily lives online, from what we ate for breakfast to our baby’s first picture, almost half of us have never discussed our skin worries with friends or family.

 Skin issues can have a real impact on women’s day to day lives.  Bio-Oil’s survey of 7,000 women revealed that a quarter of women1 (26%) said they’ve actually avoided going out with friends because they didn’t feel confident enough and one in five admitted that they worry about their body and skin every day.Bio-Oil has announced they will be launching the ‘Skin Stories’ campaign on the 15th April in a bid to improve skin and body confidence in time for summer.

For every story shared, Bio-Oil will donate £1 to one of three charities - the British Skin Foundation, cancer support charity Look Good Feel Better and the Iolanthe Midwifery Trust, who provide funding for midwifery education, practice and research. Stories will be submitted via the Bio-Oil Facebook page (www.facebook.com/biooiluk) and on Twitter @Bio-OilUK using the hash tag #myskinstory

Julie Lardieg, Bio-Oil Brand Manager, said:

“In the run up to summer we want to encourage body confidence and help women connect with the story behind their scar or stretch marks. It was shocking to see how many people worry about them but don’t talk about it to anyone, so we decided something had to be done.”She added: “Social media is a fantastic way for women to share their experiences and by joining in the conversation, people will gain a more informed, healthy and realistic attitude to scarring and stretch marks, as well as honest and practical advice on how to keep skin healthy. Hopefully, by channelling the support we have in our on line community, we can bring people together to share their common experience and help women understand that very few people, if any, are perfect!”

The campaign is back for a second time after having run on a smaller scale in 2011.   This time, an inspirational story of the week will be chosen to be showcased on the timeline with the author winning a bottle of Bio-Oil to help them continue to care for their skin. A monthly favourite will also have their story shared on the Facebook cover photo.Sarahjane Robertson, Executive Director at Look Good Feel Better (LGFB), said: “Look Good Feel Better is pleased to be one of the charities to benefit from Bio-Oil’s ‘Skin Stories’ campaign. The money raised by women sharing and celebrating their own skin stories will help LGFB continue its skincare and make-up programme for female cancer patients.” She added: “Our confidence boosting service helps women combat the visual side effects of cancer treatment and regain a sense of normality and control during a difficult time in their lives.”

If you take part in the ‘Skin Stories’ campaign, you can:Follow the campaign on Facebook at www.facebook.com/biooiluk or on Twitter @Bio-OilUK and swap stories with women just like you who have overcome their own skin issues by connecting and caring for their scar or stretch marks Join the conversation and contribute your own skincare or body positive ideas, thoughts and recommendations to encourage women like you to embrace their skin worries and pass on a positive body message Become a campaign ambassador: talk about the campaign on your own Facebook wall and Twitter feed. Offer a link to our page; tweet any positive news or views you learn using the hash tag #myskinstory and use the campaign to help you embrace your own skin issues and discuss them with you family and friends.

I have a bottle of Bio Oil up for grabs, for your chance to win simply comment below and follow the other options to enter on the Rafflecopter widget below, you need to add Bio Oil UK on Facebook or Twitter, so please leave me your name or Twitter name along with your comment.

a Rafflecopter giveaway

Good luck!


A winner will be announced on the 1st of June, and the giveaway is open to UK residents only.

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  2. Bio Oil for Stretch Marks states that it will reduce the presence of said marks thanks to its all-natural ingredient stack. The ingredients are a mix of vitamins and plant oils which moisturize the skin and allow the marks to fade.
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