Monday, 24 June 2013

BOSS JOUR Pour Femme

BOSS JOUR Pour Femme is the new fragrance from BOSS Parfums. Available exclusively at Boots from June 26, followed by a nationwide roll-out on July 24.

The inspiration for this new day time fragrance is ‘the first light of day’ – as they feel that at this time of the day the BOSS woman takes a brief moment to prepare herself for the day ahead and feel inspired to pursue all its opportunities.

The fragrance was designed around three important parts that make up today’s modern woman being; light, inspiration and elegance. I really love the inspirational message they are sending with this campaign saying “the day starts at dawn – write your own story” because I am a true believer that every day presents an option for a fresh start!

Gwyneth Paltrow, who was the face of the BOSS NUIT Pour Femme, returns for her second campaign as Ambassador for BOSS JOUR Pour Femme.
Heavily advertised by the beautiful Gwenyth Paltrow, and with a gorgeous bottle, whats not to like about this fragrance? The only downside is it's staying power, It just doesn't last the day without having to reapply.

It would be a perfect day to day fragrance and its blend of floral and citrus is fresh and sweet without being too heavy.

The collection consists of eau de parfum (30ml/£35, 50ml/£49 and 75ml/£63), shower gel (£20), body lotion (£22) and deodorant (£20).

 If you cant wait and want to secure yours head over and join the Boots.com Waiting List and grab a free sample while your at it.


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